Corporate Careers

Growth Marketing Manager/Director

Physique 57 is looking for a Growth Marketing Manager/Director to step into a crucial role at the heart of the company. You will be responsible for identifying and optimizing all channels and sources to deliver massive KPI growth to the Video On Demand subscription product. 

Your role will be to drive growth by examining the performance of each touchpoint across the Video On Demand consumer journey and identifying key marketing levers to unlock opportunities for new customer acquisition, retention, and reactivation.

You are accountable for all metrics along the user journey.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job and may be subject to change at any time.

Measures of success include but are not limited to:

• Create 360 digital marketing programs that drive incremental growth in the digital channel resulting in acquisition and retention of subscribers
• Execute creative strategies to drive user acquisition including storytelling, content, social, influencers and partnerships
• Develop, plan, execute and optimize CRM and social campaigns through rigorous, hypothesis-driven AB testing to meet business goals
• Interpret data, analyze results and develop dashboards/insights across segments, identifying ways to improve ROI performance
• Work across the marketing functions to define customer segmentation and optimize communication cadence, channel and messaging
• Analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications
• Define the promotional approach for driving top of funnel growth through modeling and administering dynamic tests
• Role model our values
• Recognize and celebrate behavior aligned with our Values

Capabilities & Experience:

TECHNICAL

• 5+ years’ experience in a digital or growth marketing role within a relevant business model
• Proven ability to independently drive strategic digital and growth initiatives while partnering with key stakeholders across multiple functions
• Experience creating successful marketing plans that maximize content marketing, paid acquisition, organic growth like SEO, and partnership/affiliate marketing
• Can apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both the product to identify growth opportunities, and execute on projects to drive growth and engagement
• Track record as an experimenter. You are hypothesis driven and growth minded. Using an experimentation lens, when something works, you double down.
• Comfortable working alongside, presenting to and positively challenging peers and leaders to drive better results
• Bring an aptitude for data visualization and application in order to both optimize our present and build future growth
• Balance vision and execution to drive tangible business results

PERSONAL ATTRIBUTES

• Drive – Motivated, take action, and don’t let set-backs get you down. Strong and resilient.
• Curiosity – To be interested in the world around us, to ask what’s possible, challenge the status quo and look for ways to learn, innovate and improve ourselves.
• Insight – Constantly thinking, discovering, reflecting and putting all that into the context of our business. Understand yourself, our customers and how our business works. Look at the big picture, get to the root of problems and prioritize the important stuff.
• Courage – Brave enough to back yourself, to go for it and are not afraid to fail. Take calculated risks. Always aim to do the right thing when others may take the easy road.  Honest, open and decisive.
• Impact – Communicate clearly and often, lead by example and influence others to be the best they can be.  Success is defined not just in the growth we achieve financially but in enhancing the people around them.

There are many fantastic benefits to a career at Physique 57. In addition to working to effect positive change in the lives of thousands of women, Physique 57 offers its employees a business casual work and learning environment with generous benefits for full-time staff including medical, dental, life insurance, short- and long-term disability insurance, 401(k) and generous paid time off. There are also great perks including free exercise classes. Aside from a competitive salary and excellent benefits, you will enjoy a team-oriented and communal atmosphere. Join an organization where you can make a difference every day!

Please include your salary requirements.

Physique 57 conducts background checks and computer literacy tests for final candidates.

Email Marketing Manager

Physique 57 is seeking a talented Email Marketing Manager to take the lead with our email marketing strategies with duties that include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

The Email Marketing Manager reports to the Vice President of Content and Communications.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job and may be subject to change at any time.

Key Responsibilities include but are not limited to:

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Capabilities & Experience:

• Minimum 5 years of work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

There are many fantastic benefits to a career at Physique 57. In addition to working to effect positive change in the lives of thousands of women, Physique 57 offers its employees a business casual work and learning environment with generous benefits for full-time staff including medical, dental, life insurance, short- and long-term disability insurance, 401(k) and generous paid time off. There are also great perks including free exercise classes. Aside from a competitive salary and excellent benefits, you will enjoy a team-oriented and communal atmosphere. Join an organization where you can make a difference every day!

Please include your salary requirements.

Physique 57 conducts background checks and computer literacy tests for final candidates.