June 8, 2020
To Our Physique 57 Family,
Our mission since we started Physique 57 has been to bring our method to as many people as possible and to unleash the unlimited power in those we touch. We recognize that we need to be specific and take more deliberate steps to stand up to injustice with the Black Community in the fight against racism.
Like all of you, we have been horrified and heart-broken by the violent deaths of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery, and far too many others. We stand with the Black Lives Matter movement and are committed to change. We will use our voices. We will not settle for less.
As individuals, we are having intentional conversations and taking purposeful action. As a company we are focused on what we can do to lead change. To demonstrate our commitment and keep on course for the long term, we started a new program, Physique Forward to combat racial injustice.
These are our first steps, and the marathon ahead is long. We recognize that we can do better, and we will. We set our goals high, embrace our vulnerability, and commit to staying to course as individuals and as a company.
Our brand manifesto states:
We thrive on equal parts unshakable strength and unbreakable faith…and in feeling strong, seen, and worthwhile every day.
WE means ALL, as an equal and celebrated force of individuals, united by our passion to Physique Forward and create change. Together we rise.
With respect and commitment,
Jennifer Maanavi and Tanya Becker
We are compiling resources to further educate ourselves and make an impact. We recognize there is much to be done to combat racism and are actively planning action steps to improve diversity and inclusion internally and to continue to fundraise and donate.
We recognize we can do better and we will. Our intentions come from a place of love, and we will stay the course as individuals and as a company. As we continue to grow and learn, we are eager to hear from you to receive insight, suggestions, and feedback as we navigate this journey together.