Bring Physique 57 to your country

About Physique 57

Since 2006, Physique 57 has been at the forefront of boutique fitness. Our proven fitness method, high-energy atmosphere, passionate co-founders and experienced corporate team have propelled Physique 57 to the pinnacle of the fitness industry.

With studios in New York City, Beverly Hills, Dubai, Bangkok, Mumbai, and Manila, as well as its popular On Demand platform, Physique 57 has an expanding fan base. Across the world, the company is not only highly regarded for its dynamic, innovative and challenging technique, but is also equally admired for its customer experience delivered by a welcoming and engaging client service team.

The Opportunity

Physique 57 is looking for international partners to replicate our renowned fitness experience in world class destinations across the globe.

Physique 57 international franchising is focused on arming our partners with the best possible business model for their market(s) in order to support the efficient and effective delivery of the Physique 57 method.

Why Physique 57?

  1. Strong Global Brand
    Physique 57 is recognized as a premiere fitness brand across the world. The company has received remarkable press for its enduring reputation for delivering unparalleled results in a safe, friendly, luxury, women-centric environment.
  2. Pioneers in the Boutique Fitness Industry
    Physique 57’s co-founders and management team have been managing corporate owned and licensed studios since 2006. Unlike other brands, the Physique 57 co-founders, Jennifer and Tanya, are involved in day to day business, especially global expansion strategy and execution.
  3. Licensee Support from Highly Seasoned and Experienced Team
    Our support team with over 55 years combined experience offers guidance in the areas of real estate, construction and design, training, marketing and launch coordination.
  4. Fast Results!
    Physique 57 uses a proprietary formula called Interval Overload which has withstood the test of time. Grounded in scientific principles, our workouts safely take muscles to the point of fatigue, which is how bodies become strong and toned.
  5. Unparalleled Teacher Training Program
    Instructor trainees from around the world convene in New York City for a comprehensive training program that sets them apart from others in the fitness industry. Clients in every city are amazed by our certified instructors’ creativity, professionalism, musicality, knowledge and endless inspiration.

Trainees have access to a variety of content-rich documents, videos, and manuals to fully prepare them to run an effective, safe, fun and motivating class for your clients. These tools include:

  • Choreography and postures/positions
  • Study of anatomy, alignment and proper positioning techniques
  • Music and musicality training
  • Inspiration training

The Right Fit

By becoming an international licensee, you will combine your business acumen with your passion for fitness to create an intimate, yet high energy, destination for clients to unleash their unlimited potential. You will be sculpting bodies and changing lives –  an incredibly meaningful business to be in.

Ideal licensee attributes:

  • Ability to represent a luxury brand
  • Experience working in a client facing capacity: welcoming and dynamic personality
  • Management experience
  • Passion for health, wellness and exercise
  • Sincere interest in enhancing the well-being of women
  • Full time commitment to the business
  • Access to a large network of women/potential clients; socially active
  • Excellent references
  • Extensive knowledge of local trends preferably garnered through long term residence
  • Significant net worth or proven access to capital

More about Physique 57

Our Purpose: To unleash the unlimited potential in those we touch.

Our Promise: To always go above and beyond to deliver an extraordinary and unique client experience.

Our Values: Physique 57 has an enviable corporate culture described as team oriented, respectful, fun, supportive and results focused. Our team of energetic, driven and creative trailblazers are expected to be honest, open-minded and committed. We expect the same from our licensees.


  1. Be HUMBLE
  2. Aspire to GROW and LEARN
  3. Aim high, think BIG, take risks
  4. Have FUN
  5. Challenge the organization to IMPROVE and EVOLVE
  7. Deliver an outstanding client experience EVERY DAY
  8. Celebrate SUCCESS and each other’s ACCOMPLISHMENTS
  9. Be INFLUENTIAL. Make an IMPACT. Our work CHANGES lives!

Case Study


Partnering with Maryam Fattahi Salaam, a Physique 57 loyalist, lifelong Dubai resident, and attorney, Physique 57 launched its first international location in the summer of 2013 in Dubai.

Maryam was hooked after taking her first Physique 57 class in New York City. Certain that the combination of charismatic instructors, unparalleled method and incredible results would have her beloved city hooked, Maryam took action. She contacted Jennifer Vaughan Maanavi and Tanya Becker, co-founders of Physique 57, with her proposal for a Physique 57 in Citywalk, Dubai’s newest and most vibrant retail destination nestled in the heart of Jumeirah.

Maryam along with her instructors, worked with Jennifer and Tanya, and the Physique 57 management team, to create a world class business. With comprehensive management and instructor training; sales, marketing and branding support; site selection, design and facilities direction; and studio staffing and management guidance, the Dubai team had specialized tools to launch a ground breaking fitness boutique.

The Dubai studio was an immediate success among the UAE community and because of regularly sold out classes, they opened a second studio in June 2015 in the Al Thanya Mall.


To learn more, contact [email protected]

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