Physique 57 offers two different opportunities for international partners who are looking to either launch or improve their existing fitness operation.
Why recreate the barre?
Physique 57 international franchising is focused on arming our partners with the best possible business model for their market(s) in order to support the efficient and effective delivery of the Physique 57 method. The process is rigorous – our partners will be asked to study our methods in the office and in the studio to build the framework for long term success and growth.
Physique 57 is looking for partners who understand that our model is urban, large in scale and robust. Our process aims to offer lessons from our experiences to select partners in world class destinations throughout the world.
Partnering with Maryam Fattahi Salaam, a Physique 57 loyalist, lifelong Dubai resident, and attorney, Physique 57 launched its first international location in the summer of 2013 in Dubai.
Maryam was hooked after taking her first Physique 57 class in New York City. Certain that the combination of charismatic instructors, unparalleled method and incredible results would have her beloved city hooked, Maryam took action. She contacted Jennifer Vaughan Maanavi and Tanya Becker, co-founders of Physique 57, with her proposal for a Physique 57 in Citywalk, Dubai’s newest and most vibrant retail destination nestled in the heart of Jumeirah.
Maryam along with her instructors, worked with Jennifer and Tanya, and the Physique 57 management team, to create a world class business. With comprehensive management and instructor training; sales, marketing and branding support; site selection, design and facilities direction; and studio staffing and management guidance, the Dubai team had specialized tools to launch a ground breaking fitness boutique.
The Dubai studio was an immediate success among the UAE community and is already experiencing regularly sold out classes and is developing plans for expansion.
Your spot at the barre
Physique 57 dominates the ballet barre exercise explosion that has swept the United States and is poised to do the same overseas. Now, with Physique 57’s Consulting and Instructor Training Services, we will help you to launch or improve your own fitness operation.
Physique 57 offers comprehensive barre method instructor training and management consulting to both start-ups and established international fitness companies.
By engaging our services, you will receive the following:
- Cutting-edge written training manuals designed to equip your Instructors with the tools needed to run an effective, safe, fun and motivating class for your clients. These manuals include a detailed breakdown of our technique, choreography and our signature postures/positions.
- Individualized, high quality Instructor training led by Physique 57 Co-Founder Tanya Becker and her team of experienced trainers – get the benefit of over fifteen years of experience!
- A review of anatomy, alignment and proper positioning techniques.
- An overview of best practices that we’ve learned from opening and operating profitable studios in multiple markets.
- Training is provided at the Physique 57 studios in New York City or in your home country.
WHY PHYSIQUE 57? Tools of the Trade.
The Physique 57 technique is superior to other ballet barre exercise methods because of our innovative philosophy of interval overload training, precisely choreographed to produce maximum results in minimal time.
While many other barre method studios have expanded rapidly, choosing quantity over quality, Physique 57 has maintained a highly sought after exclusive format of training that to date has only been taught within our wholly owned studios.
Physique 57 offers the most rigorous training program in the industry, and instructors are constantly evaluated to assure quality control– your instructors will benefit from years of our collective improvement.
While many other barre classes have been teaching the same exercises year after year, we continually update our technique. Our teachers are trained to not just teach, but to also observe results and use client feedback to continuously improve our method. We consider innovation to be one of our most important strengths.
If you are the owner or manager of a new or existing fitness facility that has an interest in learning more about Physique 57’s consulting services, please contact us at firstname.lastname@example.org.
Physique 57 worked closely with Plana Forma, a boutique start-up exercise studio in Manila, Philippines. Our program consisted of preparatory discussions and materials followed by several weeks of intense teacher training at our New York City studios. Simultaneously, the Physique 57 senior management team offered a management overview to Plana Forma’s CEO. The program also included follow-up training in Manila by a senior Physique 57 instructor.
Plana Forma is the only fitness studio in the Philippines to offer an exercise program based on the Physique 57 technique.
Result: The collaboration was an unmitigated success with expansion to two studios within two years.